In the current digital age, social media has permeated every aspect of our lives. From the food we eat to the movies we stream, anything and everything has ended up being the subject of our social media posts at one point or another. Every click, swipe, like, and comment has led us to the latest trend and hottest craze online—and fashion is no exception.
Ever since the very first OOTD was hash tagged, fashion has always had massive, viral appeal. Whether it’s the latest red carpet looks or simply the color of a visually elusive dress, social media and fashion have gone together like Throwback and Thursday. Influencers have launched entire careers from their smartphones, which is why it’s understandable why everybody wants in on the latest fashion trend. However, while this may explain the countless outfits and fashion posts that fill our timelines, not everyone might have the creativity necessary to make themselves stand out.
Table of Contents
Prop Up Your Look – Social Media
Feeling a little bit more playful? Props might be a great way to highlight your look. Think of them as accessories for your location. It can be anything: a park bench, an umbrella, or even your own dog. Props give a fun, whimsical spin to your post. However, there is a thin line between fun and silly, and too many props in your post can take away from the focus: the fashion.
Find an Appropriate Location with the Right Lighting Conditions
Location is possibly the most important and yet most overlooked aspect of fashion photography there is. Elements like poor lighting or noisy backgrounds can pull focus away from your photo or clip, which may then take away from the purpose of your content. Most high fashion shoots spend thousands of dollars just to rent a studio or close down a location, but for everyday selfies, you don’t have to spend a dime. In fact, your next location might just be inside your own home.
Take Full Advantage of Backgrounds
Another great way to showcase your fashion sense is to accentuate it with the perfect background. Today’s streets are filled with a variety of walls, surfaces, and even street art. Stand against a brick wall or set up your shot on a crosswalk like one of the Beatles. Utilizing your background to the fullest extent can help elevate your basic fashion post to new heights.
Develop an Eye for Detail – Social Media
Photography may be a daunting task but the best tool you have in your arsenal is your naked eye. Take a few sample shots and see how the outcome feels. Is the lighting correct? Is your subject in focus? Does your background clash? These are just some questions you can ask when it comes to the final product. Play around with your camera’s zoom, aperture and depth of field, and shutter speed, and ISO. Experimenting with angles and exposure settings will not only help you learn more about photography but also help you develop your own personal aesthetic.
Leverage the Magic of Editing – Social Media
Once you’ve landed on a shot you’re satisfied with, don’t be afraid to touch it up. Editing is an important part of the creative process because it allows us to highlight, edit, and redo certain aspects of the photo or video to ensure it’s its best possible version. Try Canva for photo editing and FlexClip for Video editing.